WACOM.COM REDESIGN
With disparate web properties spread across 5 different regions, Wacom looked to restructure and re-design their new global website in order to unify the brand experience.
The team started out by evaluating the existing site, and found that navigation was cumbersome due to the mass amount of content and deep linking that lead to different page sections. And so, we set out to flatten the architecture and divided the site into two distinct experiences: One for the everyday consumer - "Discover Wacom," and another for the business-oriented and corporate audience - "About Wacom."
The global navigation is designed to let consumers visually see and find products more efficiently while accommodating regional differences.
The homepage presents a dynamic content grid that invites visitors to explore the latest from Wacom.
By defining templates that account for shared and unique functionalities, product pages may be designed and developed with improved efficiency without compromising the features showcase of each product.
Being mindful of the mobile audience, we of course did not forget about the mobile web experience.
It's no surprise that large-scale website re-designs take a lot of work, from UX, to design and development. Throw in the element of regional differences, and suddenly the levels of efforts increase in having to accommodate for different language, product, and content variations. There is a lot more behind-the-scenes work put into the site that's not necessarily presentable in the form of spreadsheets and matrices, but are equally as important as the wireframes and designs. I'm quite proud of the talented team of people I had the pleasure of working with to make this project come to life in the short amount of time that we had, and look forward to seeing it continue to grow and improve with the future iterations to come.
Imagine a product site that is meant to inspire you. A site that showcases and celebrates creativity from all over the world. And rewards loyalty to the brand. A site that helps you find a product that best matches your needs. And knows how to nudge you in the right direction. A site that gives you all that products information, that is easy to understand. Imagine? Full Case Study http://blog.f-i.com/?p=4188 Follow: http://www.Facebook.com/Fi http://www.twitter.com/F_i About Fi: We are Fi. A Digital Design Agency that specializes in the architecture, design, and development of award-winning digital experiences. With a specialized focus in creative strategy and interaction design, we approach engagements with a heavy bias towards aesthetics and innovation within the digital space. Founded in 1999, Fi continues to work with some of the biggest brands such as USA Today, Google, and Microsoft. http://www.F-i.com USA Today engages Fi to help them change the way users consume news content online. goo.gl/4fLqt The Future of The Airlines Website http://twt.fi/JQQP Microsoft enlists Fi to help showcase the next generation of IE10 for tablets. goo.gl/SBI1C Join Us. f-i.com/careers Specialties Creative Concepting, Creative Strategy, Visual Design, Product Design, User Experience Design, Interaction Design, Responsive Design, Information Architecture, Mobile Sites, Native Applications, Iconography, Production, Development
COMPANY
Fantasy Interactive (Fi)
CLIENT
Wacom
MY ROLE
I was the Lead UX Designer throughout the project cycle from planning and requirements gathering to strategy, wireframing, and content management. Also collaborated with the design and development teams to brainstorm ideas and problem solve.
Featured on:
FWA for Site of the Day and The Cutting Edge Project of the Week
Awwwards for Site of the Day